
EmailStack
EmailStack acquires, founds and grows amazing email marketing brands.
We're Matt and Andrew, and we built our careers in email marketing. We’ve both worked at some of the largest global ESPs, founded email-focused businesses, and been active in the email community for 20+ years. We’ve seen the power of email but also the struggles and complexities that come with deliverability, design, and analytics.
That's why we created EmailStack. EmailStack is a group of email brands, each with a unique solution to help marketers overcome those hurdles. Our mission is simple: to empower every email marketer with the tools and knowledge they need to send beautiful, high-converting emails.
Brands

Email Love
Email Love is an inspiration gallery, blog, newsletter, and Figma Plugin focused on one thing - Helping marketers elevate their email marketing.

Email builder for Figma
The Email Love Figma plugin takes the headache out of the email development process by enabling you to export responsive, production-ready email HTML or MJML directly from Figma.

Mailyser
Actionable insights into your
email deliverability, reputation, and content
Team

Matt Hayes
Tech founder & GTM expert. Founded & sold email personalisation platform Kickdynamic to Litmus.
Connect with Matt

Andrew King
Email marketing expert with 17 years experience. Founded Email Love in 2021. Connect with Andrew
Overview
EmailStack acquires, founds and grows amazing email marketing brands.
The founders Matt & Andrew have combined 30 years experience in the email marketing industry
Matt has a successful 8-figure exit selling the email personalisation platform Kickdynamic to Litmus
Our unfair advantage is our experience & that we own a strong, and growing distribution channel
We already have three products in the business growing well
We are raising outside capital to acquire three products and fuel further growth
Goal: $25m ARR / $6M EBIT in 6 years
MarTech
The MarTech ecosystem, where EmailStack sits, is growing very rapidly and is populated both by medium-small players, focused on specific niches, and by large companies that cover a wide range of the requirements. The current value of MarTech is estimated at USD 670 billion, a staggering 31.5% increase over 2023. Innovations such as artificial intelligence, machine learning and automation are responsible for much of the growth.
The MarTech sector, valued at USD 669.3 billion in 2023, continues to expand despite economic uncertainties and rapid technological advances. The sector has not only grown in value, but also in size. In fact, the number of MarTech products on the market increased by more than 3,000 units over the last 10 years. The MarTech ecosystem in the year 2024 is populated by some 14,106 tech companies.
However the Martech sector is complex, fragmented and segmented. Digital marketing professionals need to adopt marketing across various channels to effectively communicate with their customers.
Despite the growing popularity of social media and alternative channels, email remains one of the strongest channels and marketing tactics.
Email marketing growth
Email marketing is a well establish sector with many different platforms and sub-sectors. It is a sector that is ripe for innovation, with a large opportunity to make significant returns.
The email sector highlights:
The global email marketing industry is projected to reach $18 billion by 2027, solidifying its place as one of the top three marketing strategies for brands. As third-party tracking becomes increasingly limited, the value of first-party data, particularly through email addresses, is growing in importance. This shift makes email marketing a crucial tool for businesses to maintain direct connections with their audiences. Additionally, the market is experiencing a trend toward unbundling technology from cloud services, making email marketing solutions more cost-effective and easier to integrate. This combination of factors positions email marketing for continued growth and relevance.
Email marketing is an effective marketing strategy that delivers impressive results, boasting a proven return on investment of $40 for every $1 spent, a figure that is likely conservative. With the cost of sending emails at its lowest point, this channel has become highly profitable. As customer acquisition costs for other channels, such as paid ads, continue to rise, the cost-effectiveness of email marketing stands out even more. Furthermore, as brands face increasing pressure to move away from generic communications, email marketing offers the opportunity for personalized messaging, enabling businesses to engage their audiences more effectively and foster stronger connections.
Slow innovation by ESPs = gaps in the market
The opportunity in the email marketing B2B SaaS sector is significant, as it has exploded in the last decade, leading to a multitude of companies entering the market. However, many Email Service Providers (ESPs) have been slow to innovate, creating substantial gaps for other companies to explore new solutions.
What is the future of the Email Marketing sector?
We believe the concept of an ESP (Email Service Provider) as a standalone business is outdated. Sending and receiving email messages (SMTP) has become a commodity.
The exponential growth of AI will make it easier for email marketers to send great-looking emails to the right people at the right time, streamlining all aspects of their workflow - something we have been after for over 10 years!
The opportunity lies in using AI to build useful platforms on top of the SMTP transaction. These platforms will help marketers reach their customers with the right message at the right time - quickly and easily.
The opportunity to buy is large - lots of business in this space are founded by developers who may lack the necessary go-to-market (GTM) strategies, leaving them at a disadvantage. There are also many "ghost ship" companies that generate solid revenues and profits but have over-raised capital, which limits the potential for returns to their investors.
Furthermore, founders in this industry often experience fatigue and seek to generate personal income alongside a viable exit strategy, creating an opportunity for new entrants to capitalize on these challenges and reshape the market.
AI in MarTech & Email
The main focus of MarTech is undoubtedly the exploitation of Artificial Intelligence (AI) potential. AI is advancing at such an accelerated pace that it's challenging for professionals to keep up. Given the rapid progress of generative AI, we expect this evolutionary process to happen faster than other disruptive innovation adoption curves that marketing has seen so far, ushering in a new era of ‘no code’. Today, new AI-enhanced no-code interfaces allow users to simply indicate the desired result and let the AI automatically manage the steps needed to achieve it.
AI and ML automation drastically reduce manual work, enabling marketers to focus on strategic activities. This integration represents a significant shift towards sophisticated, data-driven email marketing. AI improves content creation, personalization, predictive analytics, and overall efficiency, offering high value and ROI. It also enables precise customer micro-segmentation, crucial for increasing engagement and brand loyalty. Automation of repetitive tasks ensures greater campaign consistency.
How this relates to EmailStack
For EmailStack and the email marketing sector there are three core areas of opportunity in the sector and with AI advancements. These areas are vital for email success and are seeing rapid changes and growth:
Data
While there’s plenty of data available for email marketing, knowing how to use it effectively remains a challenge for many. Thanks to advancements in AI, automation, and easier system integrations, email-ready data is now more accessible - no matter which email platform you use. These developments allow marketers to turn raw data into actionable insights, ensuring that they send the right message to the right audience at the right time.
EmailStack will buy or found data platforms to make data email ready.
Content
High-quality, professional-looking emails are no longer optional - they’re essential. We help marketers create visually appealing, well-structured emails quickly and efficiently, cutting down the time it takes from weeks to hours. Our goal is to empower brands to produce standout content at lower costs while ensuring that the emails render perfectly and offer a great user experience.
For email marketers to be successful, each of these areas must be optimized to ensure emails not only reach inboxes but also achieve full engagement.
EmailStack already owns two products in these area and plans to buy more to help marketers send great looking email quickly and easily.
Deliverability
Getting your emails into inboxes is crucial to success. We provide tools that help ensure emails reach their destination and maintain a healthy IP and domain reputation over time. By staying ahead of spam filters and ensuring consistent inbox placement, we help maximize the performance of every campaign.
EmailStack already co-owns a product in this area with a large opportunity to display the 10 year old incumbent.
EmailStack the HoldCo
EmailStack is a dynamic company that specializes in the acquisition, founding, and operation of email marketing brands. Our ambitious goal is to cultivate a holding company with a $10 million EBITDA within a decade. By leveraging our extensive expertise in this well-established sector, we aim to identify and acquire cutting-edge technology and high-potential brands. Once acquired, we will apply our advanced AI capabilities and proven go-to-market strategies to significantly boost growth and enhance profitability. Our approach combines industry knowledge with innovative techniques to maximize the value of each brand in our portfolio.
Team
We're Matt and Andrew, and we built our careers in email marketing. We’ve both worked at some of the largest global ESPs, founded email-focused businesses, and been active in the email community for 20+ years. We’ve seen the power of email but also the struggles and complexities that come with deliverability, design, and analytics.
What we believe our unfair advantage is?
30 years experience- We are email marketers…
For the last 15 years, Andy and I have worked alongside email marketers, providing them with email personalization technology, strategic consulting, and email design. We understand the challenges that email marketers face, and we've witnessed the market both evolve and remain constant - simultaneously. We've also seen firsthand how email marketing, when done right, performs exceptionally well!
Built and sold email products
I've co-founded and sold an email marketing platform to Litmus. I know how challenging it is to get customers to buy your product and build a brand. Understanding the ideal customer profile and knowing who's likely to buy gives us a significant advantage.
We own a growing distribution channel: emaillove.com
We believe that B2B sales & marketing is going to be community driven. People buy from people they trust, not from sales people. That's why we're building and investing heavily in the Email Love Community. Improving the site and growing an audience of marketers that understand the problems we're solving
Our mission is to empower every email marketer with the tools and knowledge they need to send beautiful, high-converting emails.
More about Matt & Andy

Matt Hayes
I have 17 years experience in the email marketing sector. Most recently I sold a email personalisation platform called Kickdynamic to Litmus for 8-figures. https://www.litmus.com/press/litmus-announces-acquisition-of-kickdynamic
I’m a email marketing GTM expert, working as a consultant or advisor to Skylark, Odicci, EmailHero and EnchantAgency.
Connect with Matt

Andrew King
Chief Email at Email Love
I have 15 years in email marketing marketing writing, coding, designing, and sending emails. I could founded Email Love with the mission to inspire marketers, designers, and coders, encouraging them to elevate their email creative, content, and strategy.
More about me here: https://emaillove.com/about
Ideal company profile to acquire
Here is the ideal customer profile of the type of business we are looking to acquire or co-found:
Is a B2B email marketing business that sells it’s platform to email marketing teams to help them do better email.
The primary revenue structure consists of annual contracts, with some Monthly Recurring Revenue (MRR) also acceptable.
Financial state of the business is that they are likely to be close to profitability but need efficiencies put in place to get to 30% profit margin
$1m ARR minium
The founder or an operator must stay with the company for at least one year. Or we bring in a MD/CEO to run it
Structure of Holdco
The EmailStack Holdco will run the subsidiaries independently of each other. I predict to have some synergies with technology at the HoldCo level. I also predict that the subsidiaries will have ICP crossover of so will have some co-selling opportunities.
Go-to-market motion, sales and marketing will be managed at the HoldCo level. This is our expertise. I expect to buy email companies that have amazing tech and opportunity, but are falling down in go to market and sales.
Want to know more? Get in touch